Step One
A fitness product for self-directed lifters who want to know whether their muscle gain, fat loss, recomp or maintenance plan is actually working.
Step One ↗I build products, test ideas with real users, and try to get to the truth quickly.
LinkedIn ↗A fitness product for self-directed lifters who want to know whether their muscle gain, fat loss, recomp or maintenance plan is actually working.
Step One ↗A fashion/style discovery app that helped people find stylish outfits that lasted rather than getting lost in short-lived fashion trends. Now closed.
Garment ↗A structured way to teach solving linear equations by always 'peeling' from the outermost operation inwards. Published as a paper and interactive tool.
Peel & Solve ↗Most recently I built Step One, a fitness product for self-directed lifters who want to know whether their muscle gain, fat loss, recomp or maintenance plan is actually working. I used AI-assisted coding tools alongside React, TypeScript, Firebase and OpenAI to build and test faster with users, while owning the product, user conversations, support, analytics, onboarding, payments and positioning myself.
Before that I built Garment, worked on digital workflows and sales systems at Veenus and Bowling Tours, and self-fund my startup work by tutoring GCSE maths. The main thing I have learned is that useful is not the same as needed. I have built products, charged users, tested acquisition, handled support, spoken to users constantly, and learned how important it is to find real market pull before building too much.
Self-funding my start-up work by tutoring GCSE/IGCSE maths (Foundation and Higher), using lessons as a testbed for better methods rather than just more practice questions.
Building Step One, a fitness product for self-directed lifters who want to know whether their muscle gain, fat loss, recomp or maintenance plan is actually working.
Came back to Garment for a final attempt at the idea, a fashion/style discovery app that helped people find stylish outfits that lasted rather than getting lost in short-lived fashion trends.
Owned the internal implementation and rollout of a new booking system, working between the founder, operations team, tour operator clients, UI designer and external developer.
Started my first proper start-up while still at university, building the first iteration of Garment, a fashion/style discovery app that matched trending looks with people’s own taste.